This is a time frame whereby organizations think in terms of retail concentration which lead to less opportunities for product launches without high investment and list prices, lack of access to market entries, strong price competition and slow development of turnover ending into less profits.
However these days are outstanding for companies who are willing to redefined their excisting business profile into a more dynamic opportunitty driven vision.
Selfcare products need to be developed and promoted as new way to treat your tempory ailment. This opens new ways of thinking how to approach consumers and patients. It also requires entrepenerrial ship.
NC can help and give guidence to the new directions for future benefits and continuation of the company.